Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
Findings from a prototype project
In early 2017, WAN-IFRA received funding from the Google DNI fund to create a prototype ad unit in 360 video. Working with Mediahuis in Belgium as a publisher partner, we documented the entire process and created this report to address some of the challenges and provide information for others trying to build a revenue stream for future VR, 360 video and even AR projects.
Nick Tjaardstra, Director of Global Advisory for WAN-IFRA, headed up the project and wrote about the following findings.
More and more news publishers are experimenting with creating 360 video, VR and AR content. Some, like Euronews or the New York Times, have created hundreds of 360 videos. But none have found a sustainable ad revenue model. In the course of building our prototype in-video 360 ad units, we learned the following:
WAN-IFRA
2017-12-20 16:21
Links:
[1] http://musictandem.comwww.wan-ifra.org/reportdnl?fid=92173&nid=183724&fty=1
[2] https://www.wan-ifra.org/node/155870?nid=183724
[3] http://www.wan-ifra.org/node/31125
[4] http://musictandem.comwww.wan-ifra.org/category/reports/advertising
[5] http://musictandem.comwww.wan-ifra.org/category/reports/electronic-media
[6] http://musictandem.comwww.wan-ifra.org/category/reports/information-technology